Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In the age of sustainability messaging, more companies are cognizant about reducing their carbon footprint. By the end of this year, PepsiCo says its premium water brand Lifewtr will no longer use virgin plastic in its bottles. The conversion to 100% recycled PET (rPET), or recycled polyethylene terephthalate, means plastic bottles don’t become waste. It’s a multistep process: recycle, reduce and reuse.
PepsiCo says the conversion will eliminate more than 8,000 metric tons from production and 10,000 metric tons of greenhouse gas emissions every year (according to the EPA, that equates to almost 25 million miles driven by an average car).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in