LifeWTR Imagines a World Where Half the World’s Art Work, Created by Women, Goes Missing

R/GA Chicago helps the brand champion female artists

A new campaign from LifeWTR highlight inspiring female artists. LifeWTR

There are a lot of female visual artists out there–51 percent to be exact–but their work makes up less than 5 percent of all permanent collections. LifeWTR wants to change that with its “Art By a Woman” campaign.

@ktjrichards Katie Richards is a staff writer for Adweek.