Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Simon Lowden doesn’t think marketers are doing enough about sustainability. And he would know.
In October, Lowden became PepsiCo’s chief sustainability officer, responsible for guiding one of the largest food and beverage brands in the world toward what it hopes will be a more responsible, cleaner future.
No easy task considering Pepsi is among the worst plastic polluters in the world, behind Coca-Cola and Nestle, according to a 2019 waste audit organized by the environmental group Break Free From Plastic.
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