In This Tearful Chevrolet Ad, a Grieving Family Restores More Than a Car

The brand enlisted Oscar-winning talent to tell a story about enduring love

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‘Tis the season for holiday ads that combine the festive spirit with deeply sentimental narratives. Chevrolet is no exception as the brand debuts an emotional campaign that takes a look at how grief can play a natural part of the season.

For “Holiday Ride,” the brand collaborated with agency Commonwealth//McCann to bring the story to life—along with the help of director Tom Hopper, cinematographer Claudio Miranda and composer Rachel Portman.

The four-minute spot follows a widower who is struggling to find holiday cheer as he mourns his wife.



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