Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
‘Tis the season for holiday ads that combine the festive spirit with deeply sentimental narratives. Chevrolet is no exception as the brand debuts an emotional campaign that takes a look at how grief can play a natural part of the season.
For “Holiday Ride,” the brand collaborated with agency Commonwealth//McCann to bring the story to life—along with the help of director Tom Hopper, cinematographer Claudio Miranda and composer Rachel Portman.
The four-minute spot follows a widower who is struggling to find holiday cheer as he mourns his wife.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in