Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Impossible Foods has named its first chief marketing and creative officer, advertising veteran Leslie Sims, following a few pull-no-punches interviews from the Silicon Valley startup’s CEO about the failures of the alternative meat category.
Peter McGuinness, the company’s top exec since April, has said publicly that Impossible and others in the space have done “a lousy job” of communicating with American consumers. He’s taken aim at Impossible’s sporadic marketing, pointing out to Food Navigator-USA that “86% of the country hasn’t even heard of us.”
Sims,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in