Brandweek

Chobani’s Brand Purpose Is Centered Around Humanity

President Peter McGuinness discusses how the yogurt company puts its consumers first

headshot of a man standing in front of a tree
Chobani's president shares his thoughts on social media, humanity in branding and yogurt. Chobani

By Josh Sternberg

October 25, 2019

The last couple of months of 2019 will be a busy time for Peter McGuinness.

Josh Sternberg
@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.
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