Chobani’s Brand Purpose Is Centered Around Humanity

President Peter McGuinness discusses how the yogurt company puts its consumers first

headshot of a man standing in front of a tree
Chobani's president shares his thoughts on social media, humanity in branding and yogurt. Chobani

The last couple of months of 2019 will be a busy time for Peter McGuinness.

@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}