Chobani's Brand Purpose Is Centered Around Humanity

President Peter McGuinness discusses how the yogurt company puts its consumers first

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The last couple of months of 2019 will be a busy time for Peter McGuinness.

The Chobani president will be joining us in California for our Brandweek event Nov. 3-6. From there, he’ll hop over to Twin Falls, Idaho, where he’ll be visiting some of the yogurt company’s factories and plants as he oversees the production of about 38 new products coming to dairy coolers over the next year.

We got to chat with McGuinness about how the company looks at new products, but also how it operates its messaging in an always-on world.

This interview has been edited for length and clarity.




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