I’m With the Brand LIVE: Craig Elbert, Care/of

How the subscription supplement service built its brand

Headshot of Chris Ariens

For the last eight weeks, we’ve been bringing you live editions of our video series I’m With the Brand, where founders and funders give us the scoop on how they built their brands. We’ve focused these live episodes on brands in the health and wellness space. (We’ll return to our regular schedule of produced episodes next month.)

On today’s show, Ian Wishingrad has some rapid-fire questions for Craig Elbert, co-founder and CEO of direct-to-consumer subscription supplement company Care/of, on how he built the brand and how the service is weathering the Covid-19 storm.

Watch all episodes of I’m With the Brand, both prerecorded editions and live shows, here.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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