Ikea Made a Reality Show That Traps Contestants in the 1990s

The campaign celebrates the retailer's 25th anniversary in Spain

Nineties nostalgia might be popular right now, but how would you cope if you were actually transported to that decade? This is the premise of a new Spanish reality show, in which young contestants have to live in a replica of a ’90s house, with none of the modern amenities they are used to.

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