Ikea Releases Limited-Edition Candle That Smells Like Its Famous Swedish Meatballs

A beefy gift brings a unique shopping experience home

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If you’re a company looking for a simple yet quirky bit of swag to gift your loyal consumer base, might we suggest the humble candle? Not only is it fairly easy to produce, it’s also a customizable way to capture and recreate an experience unique to your brand, whether that involves the smell of a freshly unboxed product or encouraging free gender expression.

Or, in the case of a certain ready-to-assemble furniture conglomerate, reminding everyone of the alluring scent of your famous, savory Swedish meatballs.


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