Ikea and Vox Creative’s Digital Tiny Home Campaign Promotes Sustainable Living

Experiential tour pivots to offer behind-the-scenes content and a shoppable experience

The Ikea Tiny Home Project launches on Curbed today. Vox Creative

In March, Ikea and Vox Creative, Vox Media’s in-house brand studio, had plans to take a tiny home on a road trip across the U.S. with influencers to inform consumers how to live more sustainably. But when the pandemic hit, the brands had to rethink how to deliver its campaign message to consumers through a computer or mobile device.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.