IHOP Confirms It Didn’t Actually Change Its Name to International House of Burgers

It was just a marketing stunt

Don't worry, pancake lovers: IHOP was never going anywhere. Animation: Dianna McDougall; Sources: Getty Images, IHOP

Remember when IHOP freaked out the entire internet after announcing it would no longer be called the International House of Pancakes and instead would become IHOb, International House of Burgers? It feels like years have passed since then, but it’s only been a month since that fateful day. The good news is that the name change is (surprise!) not permanent after all. It was just a marketing stunt.

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@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.