‘B’ Is for Burger: IHOP Officially Flips Name to IHOb—at Least for Now

The speculation is over

As brand stunts go, IHOP has squeezed a decent amount of juice out of a teaser early last week indicating that the restaurant would change its name to IHOb.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.