AdFreak

'B' Is for Burger: IHOP Officially Flips Name to IHOb—at Least for Now

The speculation is over

By Doug Zanger

June 11, 2018

As brand stunts go, IHOP has squeezed a decent amount of juice out of a teaser early last week indicating that the restaurant would change its name to IHOb.

Doug Zanger

Doug Zanger is Adweek's Agencies editor, focusing on creativity and agencies.

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