If Your Team Wins the Super Bowl, Hotels.com Will Give You a Room to Make a Baby

They want people to channel their 'Big Game Energy'

Hotels.com is offering up free hotel rooms following the Big Game. Hotels.com

In recent years, the NFL has celebrated a poignant Super Bowl stat—that the birth rate in winning cities goes up nine months after the game—in its spots for the game. Hotels.com is taking a more direct approach to this trend for Super Bowl 53: The company is offering free hotel rooms to 53 fans of the winning team to help the trend continue.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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