NFL's Cute Super Bowl Ad Celebrates the Babies Born 9 Months Later in Winning Cities

Seal helps out in Grey's musical campaign


What a difference a year makes. In 2015, the NFL used its Super Bowl commercial time to talk about domestic violence. This year, it's celebrating domestic bliss.

The league's new Super Bowl campaign, from Grey New York, launched Monday with a long-form music video based on a fun bit of trivia—that winning cities see a rise in births nine months after a Super Bowl victory. The video features actual Super Bowl babies—from the now 49-year-old offspring of 1967 Green Bay Packer fans to Seattle Seahawks toddlers born in 2014—singing a version of Seal's "Kiss from a Rose," with new and comical lyrics.

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