Ice Cream Vans to Boats: Online Grocer Ocado's Rebrand Campaign Showcases Delivery Offer

The campaign was created by St Luke's to create a more personal touch to food shoppers

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With the recent boom in demand for food deliveries, Ocado revealed a rebrand through the British online grocer‘s largest national advertising campaign to date.

Created by St Luke’s, the U.K. campaign features the strapline “The online supermarket,” with the ad ending with “There’s an Ocado Just for You” as it aims to offer a more personalized online shopping experience. The “Just For You” spot features a delivery driver on his rounds as his transportation changes from stop to stop, including a Morris Minor car, a boat, a bike, an Ice Cream Can and a farmer’s tractor, depending on the order.

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