Food & Beverage

Ice Cream Vans to Boats: Online Grocer Ocado's Rebrand Campaign Showcases Delivery Offer

The campaign was created by St Luke's to create a more personal touch to food shoppers

A purple boat delivers for Ocado down a neightbourhood street
Ocado rolls out nationwide rebranding campaignOcado
By Stephen Lepitak

May 10, 2021

With the recent boom in demand for food deliveries, Ocado revealed a rebrand through the British online grocer‘s largest national advertising campaign to date.

Stephen Lepitak

Stephen is Adweek's Europe Bureau Chief, based in Glasgow.

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