This Online Grocery Store Only Stocks Purpose-Driven Brands

Hive embraces socially conscious companies that have been overlooked by bigger stores

products on hive market
"What Whole Foods did for natural and organic shopping," CCO Katie Tyson said, "Hive wants to do for sustainable and social impact shopping." Courtesy of Hive

Among the most dramatic changes that Covid-19 has had on the economy is turning online grocery shopping into a mainstream activity.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.