Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Among the most dramatic changes that Covid-19 has had on the economy is turning online grocery shopping into a mainstream activity.
Prior to the pandemic, a wimpy 3% to 4% of grocery spending happened online, according to data from Bain & Co. Now? That number is upwards of 15%. According to a just-released survey from Chicory, there are 18% more online grocery shoppers today than there were before the pandemic began. What’s more, those shoppers appear to be learning habits they will keep.