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Snack company KP Nuts will release an above-the-line brand campaign to increase its relevance to a younger U.K. audience.
Created by St Luke’s, the animated “KPow!” campaign is anchored by two TV ads, one entitled “Traffic,” which highlights the impact of KP’s salt and vinegar variety, and another called “Office,” highlighting the Spicy Chilli flavor.
The campaign was released on April 22 and will run until December across TV, video on demand, out-of-home and social