Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Snack company KP Nuts will release an above-the-line brand campaign to increase its relevance to a younger U.K. audience.
Created by St Luke’s, the animated “KPow!” campaign is anchored by two TV ads, one entitled “Traffic,” which highlights the impact of KP’s salt and vinegar variety, and another called “Office,” highlighting the Spicy Chilli flavor.
The campaign was released on April 22 and will run until December across TV, video on demand, out-of-home and social
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in