Animated KP Nuts Campaign to Raise Relevance of Brand to Younger Consumers

Created by St Luke's, `KPow' ads depict mundane, everyday scenarios made livelier by its snacks

KP's campaign aims to raise relevance among younger consumers KP Nuts

Snack company KP Nuts will release an above-the-line brand campaign to increase its relevance to a younger U.K. audience.

@stephenlepitak Stephen is Adweek's Europe Bureau Chief, based in Glasgow.