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Adweek continued its acquisition spree this morning with the announcement that it has acquired Social Media Week, the 11-year-old events and content company that provides deep insights and data for brand marketers, media and technology companies.
“The SMW acquisition is an important step forward in deepening our connection with these influential and rising marketers,” said Adweek CEO Jeff Litvack. “Social media has always been a critical way for brands to reach and interact with their consumers, and 2020 has further thrust it into the spotlight.”