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For anyone attending the U.S. Open, the tournament has become much bigger than simply watching the tennis matches.
Between activations from American Express and all the different food concessions, there’s plenty of action happening off the courts, too. IBM, which helps the U.S. Tennis Association (USTA) power the website and mobile experience for the Open, brought back its Fan Experience for the second year, giving attendees a peek into how it uses AI to help both the USTA and its broadcast partners.
“It gives fans a fun way to see what’s going on behind the scenes and explore how the fan experience is enhanced by AI technology,” said Kristi Kolski, sports and entertainment program director at IBM.