American Express Creates a New York-Themed Playground at the US Open

Tennis fans can "spray paint" a digital wall and get makeup touch-ups

amex logo activation
American Express created a game called Borough Ball celebrating the five boroughs of NYC. American Express

Attendees of the U.S. Open—the sole Grand Slam tournament to take place stateside—know that tennis is hardly the only attraction at the event.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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