American Express Creates a New York-Themed Playground at the US Open

Tennis fans can "spray paint" a digital wall and get makeup touch-ups

amex logo activation
American Express created a game called Borough Ball celebrating the five boroughs of NYC. American Express

Attendees of the U.S. Open—the sole Grand Slam tournament to take place stateside—know that tennis is hardly the only attraction at the event.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.