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To highlight the growth in the capabilities of fraudsters, banking brand HSBC has released a technologically advanced campaign that uses artificial intelligence to show the faces behind the voices of those behind the scams.
The education campaign “Faces of Fraud” was developed by Wunderman Thompson. It follows a forecast from payment processing firm Merchant Savvy that payment fraud will cost the public $40.62 billion in 2027.
The campaign uses an AI that through only voice data is able to identify a person’s characteristics including gender, ethnicity, weight and age to predict what the face of a fraudster may look like.