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British bank HSBC is the latest advertiser to have its ads spiked for “misleading” customers over green initiatives.
The brand has been warned by the U.K.’s Advertising Standards Authority (ASA) after running a series of posters under the tagline “Climate Change Doesn’t Do Borders.”
Following 45 complaints from the public and activist network Adfree Cities, the regulator said the bank’s promotional claims were at odds with its continued investments in oil, gas and other industries that emitted “notable levels of carbon dioxide and other greenhouse gases.”
HSBC joins Unilever