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Unilever is the latest business to fall foul of ad regulators for making “unclear” claims relating to the environment.
Cleaning product brand Persil has been hit with an ad ban for a TV spot which ran in the U.K. as part of its longstanding “Dirt is Good” campaign. The ad focused on the product’s sustainability credentials, ending on the statement that Persil was “kinder to our planet”.
Following one complaint from a member of the public, the U.K.