How Yuengling Beer Has Endured for a Whopping 190 Years

A tiny Pennsylvania brewery survived almost two centuries to become America’s favorite craft brew

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For Americans fond of their brewskies, Dec. 5, 1933, was arguably the biggest day in history. That Sunday, Utah became the all-important 36th state to vote an end to Prohibition. To show their gratitude to Franklin D. Roosevelt—who’d reportedly said, “What America needs now is a drink”—two brewers sent gifts to the president. One was Anheuser-Busch and other was D.G. Yuengling & Son. But while the Clydesdales dropped off only a case of Bud, Yuengling brewed up a batch of its “Winner Beer”—and sent FDR an entire truckload of the stuff.

In a way, it was only fitting.



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This story first appeared in the May 20, 2019, issue of Adweek magazine. Click here to subscribe.