How Yuengling Beer Has Endured for a Whopping 190 Years

A tiny Pennsylvania brewery survived almost two centuries to become America’s favorite craft brew

The company got its start in 1829, when 23 year-old German immigrant David Gottlob Jüngling (who anglicized his name to Yuengling) opened a brewery in Pottsville, Pennsylvania. Courtesy of Yuengling

For Americans fond of their brewskies, Dec. 5, 1933, was arguably the biggest day in history. That Sunday, Utah became the all-important 36th state to vote an end to Prohibition. To show their gratitude to Franklin D. Roosevelt—who’d reportedly said, “What America needs now is a drink”—two brewers sent gifts to the president. One was Anheuser-Busch and other was D.G. Yuengling & Son. But while the Clydesdales dropped off only a case of Bud, Yuengling brewed up a batch of its “Winner Beer”—and sent FDR an entire truckload of the stuff.

This story first appeared in the May 20, 2019, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.