How Turner Duckworth Gave Subway a Much-Needed Refresh

The design firm was hired to rid the chain of stale and incongruous imagery

A Subway sandwich amongst the Subway arrows.
Subway's rebrand focused on cohesively accentuating their existing signature elements. Turner Duckworth

To say that Subway’s marketing department has been a hot mess in recent years is an understatement.

This story first appeared in the Aug. 26, 2019, issue of Adweek magazine. Click here to subscribe.
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.