How Resy Produced a 10-Course Tasting Experience in a Pandemic

Reservation platform aims to recreate the restaurant experience in your car

The brand tapped 10 notable L.A. chefs to make new dishes for the event. Resy

It’s already a challenge for brands to create a safe, in-person experience in a pandemic, let alone one that revolves around food. Resy managed to pull off its first Covid-19-era tasting experience by cleverly integrating safety precautions for chefs, servers and guests in their cars.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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