How Resy Produced a 10-Course Tasting Experience in a Pandemic

Reservation platform aims to recreate the restaurant experience in your car

The brand tapped 10 notable L.A. chefs to make new dishes for the event. Resy

It’s already a challenge for brands to create a safe, in-person experience in a pandemic, let alone one that revolves around food. Resy managed to pull off its first Covid-19-era tasting experience by cleverly integrating safety precautions for chefs, servers and guests in their cars. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.