Hyundai’s Drive-Thru Outdoor Museum Celebrates Latinx Artists

Auto brand partnered with L.A. art organizations to curate the free experience during Hispanic Heritage Month

hyundai latinx museum
The brand produced a "road trip" through South American and Latin American landscapes tied to the artists' heritage. Clark Studio

As drive-thru consumer events become an experiential marketing norm, Hyundai recently created its own in Los Angeles to spotlight multigenerational Latinx artists. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.