Hyundai’s Drive-Thru Outdoor Museum Celebrates Latinx Artists

Auto brand partnered with L.A. art organizations to curate the free experience during Hispanic Heritage Month

hyundai latinx museum
The brand produced a "road trip" through South American and Latin American landscapes tied to the artists' heritage. Clark Studio

As drive-thru consumer events become an experiential marketing norm, Hyundai recently created its own in Los Angeles to spotlight multigenerational Latinx artists.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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