As drive-thru consumer events become an experiential marketing norm, Hyundai recently created its own in Los Angeles to spotlight multigenerational Latinx artists.
Hyundai’s Drive-Thru Outdoor Museum Celebrates Latinx Artists
Auto brand partnered with L.A. art organizations to curate the free experience during Hispanic Heritage Month
The brand produced a "road trip" through South American and Latin American landscapes tied to the artists' heritage.
Clark Studio
