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This time of the year is not just about spooky antics. For many in the Mexican community, Día de Muertos—or Day of the Dead—serves as a day of celebration and remembrance for family and friends that have passed away.
In celebration of tradition, Patrón and creative agency M Booth released a short film that tells the story of Patrón’s Calavera bee. The ad features a roster of Mexican creators that includes essayist and poet Isabel Zapata, unique animation by Lugar de Huida and voice narration by actor Eugenio Derbez.
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