Spotify Threw a Colorful Day of the Dead Celebration to Honor Deceased Mexican Musicians

Plus special billboards that glow in the dark at night

Spotify's glow-in-the-dark billboards are currently running in Los Angeles and Houston. Spotify

Día de los Muertos—or Day of the Dead—is upon us. The Mexican holiday kicks off on Halloween, serve as a day of celebration and remembrance for family and friends that have passed. This year, Spotify decided to join in on the celebration with some out-of-home ads and a colorful festival at Los Angeles’ Hollywood Cemetery.

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@ktjrichards Katie Richards is a staff writer for Adweek.