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Día de los Muertos—or Day of the Dead—is upon us. The Mexican holiday kicks off on Halloween, serve as a day of celebration and remembrance for family and friends that have passed. This year, Spotify decided to join in on the celebration with some out-of-home ads and a colorful festival at Los Angeles’ Hollywood Cemetery.
For the campaign, which was designed to celebrate iconic Mexican musicians who have passed, the brand created a Latin music hub on its platform and a Día de los Muertos playlist featuring Mexican and Mexican-American artists.
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