Spotify Threw a Colorful Day of the Dead Celebration to Honor Deceased Mexican Musicians

Plus special billboards that glow in the dark at night

Día de los Muertos—or Day of the Dead—is upon us. The Mexican holiday kicks off on Halloween, serve as a day of celebration and remembrance for family and friends that have passed. This year, Spotify decided to join in on the celebration with some out-of-home ads and a colorful festival at Los Angeles’ Hollywood Cemetery.