How Jesse Williams Helped MedMen Craft the First Cannabis Commercial

Behind-the-scenes documentary shows work to contextualize the history of marijuana

This February, MedMen released the first commercial for cannabis. The two-minute spot, a collaboration between director Spike Jonze, actor Jesse Williams, MedMen’s internal creative team and creative shop Mekanism, chronicled the history of cannabis, documenting everything from George Washington to criminalization to the future prospect of cannabis as a burgeoning industry.