How Jesse Williams Helped MedMen Craft the First Cannabis Commercial

Behind-the-scenes documentary shows work to contextualize the history of marijuana

Williams took on a number of roles for MedMen's ad. MedMen

This February, MedMen released the first commercial for cannabis. The two-minute spot, a collaboration between director Spike Jonze, actor Jesse Williams, MedMen’s internal creative team and creative shop Mekanism, chronicled the history of cannabis, documenting everything from George Washington to criminalization to the future prospect of cannabis as a burgeoning industry.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.