Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
MedMen chronicles the history of cannabis—from George Washington’s hemp farm to stop-and-frisk to today’s growing marijuana market—in a new two-minute short film directed by Spike Jonze.
The company is aiming to “change the dialogue” and spur the “normalization for cannabis” with the film, which it views as a “statement” rather than an advertisement, explained MedMen CMO David Dancer.
“We had a desire to create a commercial with a profound message,” said Dancer. “Our core value is around ensuring that people can lead safe, happy, healthy lives with cannabis being a part of it.