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MedMen chronicles the history of cannabis—from George Washington’s hemp farm to stop-and-frisk to today’s growing marijuana market—in a new two-minute short film directed by Spike Jonze.
The company is aiming to “change the dialogue” and spur the “normalization for cannabis” with the film, which it views as a “statement” rather than an advertisement, explained MedMen CMO David Dancer.
“We had a desire to create a commercial with a profound message,” said Dancer. “Our core value is around ensuring that people can lead safe, happy, healthy lives with cannabis being a part of it.
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