How Hello Kitty Became a Global Olympic Ambassador

The world-famous 'cat' awaits more time in the spotlight

Were the 2020 Tokyo Olympics to proceed as planned this summer, Team USA would have boasted a truly world-famous member. A deal inked in February officially announced Team USA’s Global Ambassador for Inclusivity—“an iconic symbol for equal opportunity, fair play and global harmony.”

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This story first appeared in the April 13, 2020, issue of Adweek magazine. Click here to subscribe.