How Can Marketers Get the Most Out of NFL Player Endorsements? Try Speed Dating

Creating an authentic partnership that consumers can relate to

(L. to r.) Raiders RB Josh Jacobs, Texans CB Lonnie Johnson Jr. and Patriots DE Chase Winovich took part in the Chosen event. Mayur Phadtare

In this day and age, a simple swipe right or left is all that’s needed to make a connection. But for brands looking to make a lasting partnership with prospective endorsers like Kyler Murray, the top overall pick in the NFL Draft last month, an evening of old-fashioned speed dating ignited potentially fruitful relationships.

This story first appeared in the May 6, 2019, issue of Adweek magazine. Click here to subscribe.