How Brands Are Making Pop-Up Shops More Interactive and Instagrammable Than Ever

And what marketers can learn from the stunts

"M&M’s engaged their customers and made them feel a part of the decision-making process," Sunny Jenkins, evp of HL Group said of M&M's pop-up success. Raquel Beauchamp

From Taco Bell’s movie theater to Tushy and Poo-Pourri’s “Poop-Up” shop featuring a toilet bowl ball pit, the concept of pop-up shops has morphed from an experimental exercise to a bona fide experiential brand extension.

This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.
@ktjrichards Katie Richards is a staff writer for Adweek.