How Brands Are Making Pop-Up Shops More Interactive and Instagrammable Than Ever

And what marketers can learn from the stunts

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From Taco Bell’s movie theater to Tushy and Poo-Pourri’s “Poop-Up” shop featuring a toilet bowl ball pit, the concept of pop-up shops has morphed from an experimental exercise to a bona fide experiential brand extension.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.