How Brands Are Combatting Influencer Fraud in an Ever-Changing Social Landscape

Billions are wasted bringing on accounts that use fake followers and likes

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

The marketing industry has a big problem—a $1.3 billion problem, to be exact.

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This story first appeared in the Aug. 26, 2019, issue of Adweek magazine. Click here to subscribe.