Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
What’s wrong with this picture: The influencer your brand is working with has shown some dramatic spikes in growth recently and—though she lives in Kansas—has pods of followers in Russia, the Middle East and China.
“That’s cause for concern,” Alexandra Kirsch, manager of social media for Henkel, said during Adweek’s Elevate: Influencers conference Thursday in downtown Los Angeles, which also featured viral star Zach King and panelists from Funny or Die, Parachute and R/GA. “If the data seems too good to be true, it just may be.