The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
What’s wrong with this picture: The influencer your brand is working with has shown some dramatic spikes in growth recently and—though she lives in Kansas—has pods of followers in Russia, the Middle East and China.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in