How Betches Is Integrating Heineken 0.0 Into Its New Podcast for Millennial Moms

The media company will develop original branded content for the non-alcoholic brew over the next 3 months

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Now a full-fledged media company, Betches was initially launched in 2011 as an anonymous blog written by the three co-founders: Aleen Dreksler, Jordana Abraham and Samantha Sage.

A decade later, the three women are in their 30s and Betches has grown into a media company that houses nearly a dozen brands and podcasts. The content ranges from sarcastic, snarky (but still very informative) takes on political news to support for those in the throes of wedding planning and commentary on latest The Bachelor franchise drama.

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