Betches, the digital media brand geared toward women, is looking to get into the love business. Specifically, it’s launching a new dating app called Ship that allows users to vet prospects with their friends, a capability the app’s creators hope will set it apart in a virtual sea of dating apps.
The app will let your single and non-single friends swipe on your behalf and talk about potential dates in a group message with you.
“As friends, we’ve not only worked on this business together but have gone through the stages of our life together, including dating,” said Jordana Abraham, co-founder and CCO.
Abraham, along with CEO Aleen Kuperman and COO Samantha Fishbein, started an anonymous blog in 2011 called The Betch List when they were seniors at Cornell University.
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