How Betches Is Integrating Heineken 0.0 Into Its New Podcast for Millennial Moms

The media company will develop original branded content for the non-alcoholic brew over the next 3 months

Betches Moms podcast logo
The campaign launches next week in conjunction with the new Betches Moms podcast. Betches

Now a full-fledged media company, Betches was initially launched in 2011 as an anonymous blog written by the three co-founders: Aleen Dreksler, Jordana Abraham and Samantha Sage.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.