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Apartments.com has already established itself as a worthy rentals-listing website, with a personable spokesman in Brad Bellflower (Jeff Goldblum).
Now, fellow CoStar Group company Homes.com has introduced itself, utilizing the Super Bowl as its launchpad. The brand officially launched during the game by releasing three spots from agency RPA starring Dan Levy and Heidi Gardner.
In the first, a 60-second ad called “Launch,” which aired during the second quarter, Levy plays Luke, who has inherited the company from his great uncle and has a fresh and very brash perspective.
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