H&M Wants to Build Men's Confidence Through Their Fashion

The global campaign features comedian and actor Pete Davidson in both spots

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As people begin to socialize again around the world, clothing retailer H&M aims to position itself as the brand that can help men rediscover their own style and be confident—a message promoted through a global campaign featuring Saturday Night Live comedian and actor Pete Davidson.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in