H&M and Maisie Williams Partner on Animal Crossing to Promote Sustainability

Players can visit Looop Island to learn about how they can make a difference

Maisie Williams and Pascal Brun, H&M's global sustainability manager, will make an appearance on Looop Island to talk sustainability on April 13.
Maisie Williams and Pascal Brun, H&M's global sustainability manager, will make an appearance on Looop Island to talk sustainability on April 13. H&M

H&M is taking its sustainability efforts to the virtual world with the help of Animal Crossing and Maisie Williams.

@tiffmoustakas tiffany.moustakas@adweek.com Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.