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A pioneer in celebrity-branded meals, McDonald’s is adding a dash of romance and a hip-hop power couple to its long line of menu collaborations, timed to coincide with Valentine’s Day. And the chain has picked advertising’s splashiest showcase for a national debut.
Musical artists and well-known baes Cardi B and Offset star in the chain’s sweetheart-themed ad, which aired in the pregame period of Super Bowl 57 on Fox. It will mark the first dual-celebrity meal at the fast food giant, based on the consumer insight that “no matter what’s in your order, it always tastes better when enjoyed with a special someone,” per the brand.
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