Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A pioneer in celebrity-branded meals, McDonald’s is adding a dash of romance and a hip-hop power couple to its long line of menu collaborations, timed to coincide with Valentine’s Day. And the chain has picked advertising’s splashiest showcase for a national debut.
Musical artists and well-known baes Cardi B and Offset star in the chain’s sweetheart-themed ad, which aired in the pregame period of Super Bowl 57 on Fox. It will mark the first dual-celebrity meal at the fast food giant, based on the consumer insight that “no matter what’s in your order, it always tastes better when enjoyed with a special someone,” per the brand.
Seven
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in