Restaurants Name Items After Celebrities in a Pandemic-Era Play for Young Visitors

It's a time-proven strategy to catch consumers' interest

a woman standing in front of a mural of butterfly wings in a pink mask taking a selfie with a dunkin' cup
Charli D'Amelio's favorite drink is now a custom menu item. Dunkin'

Four years ago, sneaker enthusiast and popular YouTuber Brad Hall shot a late-night video of himself at the wheel of his car as he headed to a McDonald’s drive-thru. The endearingly neurotic Hall confessed that he was depressed that he missed his chance to buy the latest edition of Air Jordan 1s. Hall was opting for the next best thing he could think of: ordering a McJordan Special.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.