Here's What 25 Top CMOs Planned at Cannes to Fix the Industry's Growth Issue

Insights from the ANA, including Mastercard, Unilever and J&J

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

CANNES, France—On Wednesday morning, 25 CMOs leading some of the world’s largest brands convened for the first CMO Growth Council at the Cannes Lions Festival of Creativity. The point was to brainstorm ways for brands to drive real, sustainable, long-term growth. Even if the marketers only move the needle one percent, the result could be $500 billion in incremental revenue over a three-year period, noted president and CEO of the ANA Bob Lodice.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in