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This year, during the Cannes Lions International Festival of Creativity, while many agencies are counting their gold, silver and bronze Lions, there will be a group of 25 marketing chiefs gathered somewhere along the Croisette discussing the most significant growth opportunities for the industry worldwide.
The new CMO Growth Council, as the group is called, was created as part of a partnership between Cannes Lions and the Association of National Advertisers. When Cannes Lions announced the council in April, the festival divulged very few details outside of the fact that P&G’s chief brand officer Marc Pritchard would serve as the council’s chair.