This year, during the Cannes Lions International Festival of Creativity, while many agencies are counting their gold, silver and bronze Lions, there will be a group of 25 marketing chiefs gathered somewhere along the Croisette discussing the most significant growth opportunities for the industry worldwide.
The new CMO Growth Council, as the group is called, was created as part of a partnership between Cannes Lions and the Association of National Advertisers. When Cannes Lions announced the council in April, the festival divulged very few details outside of the fact that P&G’s chief brand officer Marc Pritchard would serve as the council’s chair.
Now, Pritchard is sharing a bit more insight, from the 25 CMOs who will sit on the global council to what exactly they will focus on next week.
When selecting who would serve on the council, Pritchard said, a major goal was to find a diverse group of marketing executives from a cross section of the industry and regions.
“We want to make sure that we can get the key leaders that are CMOs that have both distinguished themselves in terms of being able to bring growth to their own companies as well as to bring contributions to the overall industry,” he said.
Here are the 25 marketing chiefs on the CMO Growth Council that will convene in Cannes next week:
- Marc Pritchard, chief brand officer, P&G, ANA and CMO Growth Council Chair
- Seng Yee Lau, senior evp, chairman of Tencent Advertising, chairman of group marketing and global branding
- Keith Weed, chief marketing and communications officer, Unilever
- Fiona Carter, chief brand officer, AT&T
- Kristin Lemkau, CMO, JP Morgan Chase
- Roxanne Taylor, CMO, Accenture
- Elizabeth Rutledge, CMO, American Express
- Fernando Machado, CMO, Burger King
- Michelle Peluso, CMO, IBM
- Antonio Lucio, global chief marketing and communications officer, HP
- Alison Lewis, CMO, Johnson & Johnson
- Alicia Hatch, CMO, Deloitte Digital
- Syl Saller, chief marketing and innovation officer, Diageo
- Zaid Al-Qassab, chief brand and marketing officer, BT
- Diego Scotti, CMO, Verizon
- Marcel Marcondes, CMO, AB InBev
- Julia Goldin, CMO, Lego
- Young Hee Lee, global CMO, Samsung
- Rick Gomez, CMO, Target
- Andrew Clarke, CMO, Mars, Inc.
- Suzy Deering, CMO, eBay
- Dean Aragon, CEO, Shell Brands International and global vp brand, Shell
- Deborah Wahl, global CMO, Cadillac
- Karen Walker, CMO, Cisco
- Raja Rajamannar, global chief marketing and communications officer, Mastercard
In addition to the marketing experts, there will be a CMO Growth Council administration, comprised of Cannes Lions co-chairman Philip Thomas, ANA co-chairman Bob Liodice, Cannes Lions co-executive director Simon Cook, ANA co-executive director Nicholas Primola and WFA CEO Stephan Loerke.
The group of marketing chiefs will meet on Wednesday during the Cannes Lions festival to discuss and debate some of the key priorities for brands as they continue to grow and navigate new marketing challenges. Pritchard noted that the council was originally created as a tool to continue work that the ANA’s CMO Masters Circle has been doing like creating a 12-point guide to areas that CMOs should be focusing on (such as brand purpose, gender equality and transparency).
“The ANA has really, over the past few years, doubled down on driving growth for the industry and has an agenda that covers a wide array of things around creativity, talent, organization, diversity, digital and media supply chain, transparency and measurement and the future of marketing and advertising,” Pritchard said.
“Since we are at the epicenter of creativity, we will obviously be focusing on what we need go be doing to raise the bar on creativity, especially in today’s world,” he added.
On Thursday during Cannes, Pritchard and Liodice will spearhead an exclusive panel for senior marketers attending the festival. They will be joined by several members of the council, including AT&T’s Carter, Tencent’s Seng and HP’s Lucio. The panel will touch on several of the potential growth areas the council will have discussed the day before.
After Cannes, Pritchard noted, the growth council will still have work to do, continuing these discussions nationally and internationally with the intention of creating a community of leaders across the globe who know what they need to focus on in order to drive growth. Then, when the ANA’s annual Masters of Marketing conference rolls around in October, the council will pick up where the Cannes sessions left off and start providing marketers with more concrete ways to grow their businesses.
“Things will happen as a result of these leaders getting together,” Pritchard said.