Hendrick's Gin Launches Chat G&T as a Human-Powered Alternative to 'Too Efficient' Tech

A cocktail-swilling dandy named Elliot answered questions during a livestream, which parodied ChatGPT

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A genteel young man named Elliot, livestreaming on Instagram from a Swedish castle, sing songs, recites poems and answers questions—both silly and existential—while sipping a cocktail.

Who needs ChatGPT when there’s Chat G&T?

This “wildly inefficient” stunt comes from Hendrick’s Gin as a dig at artificial intelligence, offering up an admittedly flawed but charming human with a British accent as a substitute for ubiquitous chatbots.

“We want to remind people that often the best parts of life lie not in conveniences, but instead come from the unpredictable, the puzzling and the magical experience of two or more real-life human beings building a relationship,” Michael Giardina, vice president of marketing in the U.S.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in