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Pinterest always touts itself as a platform that provides inspiration, and Hendrick’s Gin hopes it can provide a “Ginspirational” experience, as well.
The spirits brand teamed up with Pinterest on the first quiz-to-board Pin extension from an alcohol brand, which uses a series of “this or that” questions to craft the journey for Pinners.
Questions such as, “night owl or early bird,” and “lavender or mint,” will bring Pinners to personalized boards with cocktail content and product recommendations, enabling them to turn their dream cocktails—such as the “CosmopoliGins” and “Unusual Negroni”—into reality.
Pinterest said more than 70 million Pinners are actively engaging with food and beverage content, adding that 82% of Pinners come to the platform when considering which food and beverage products to purchase, and 93% of food and beverage weekly Pinners use Pinterest...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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