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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Beer & Spirits

Hendrick’s Gin Gets ‘Ginspirational’ on Pinterest

The campaign marks the first quiz-to-board Pin extension from an alcohol brand

The experience uses a series of 'this or that' questions to craft the journey for PinnersHendrick's Gin/Pinterest
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By David Cohen

June 28, 2021

Pinterest always touts itself as a platform that provides inspiration, and Hendrick’s Gin hopes it can provide a “Ginspirational” experience, as well.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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