Heineken 0.0 Says Don't 'Bale' on the Party During Dry January

The spot, from agency Publicis Poke, plays with a soccer legend's name to capture a universal truth

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For those hunkering down at home, avoiding nightclubs and skipping parties, Heineken feels your Dry January-inspired pain.

The brand just launched a campaign for Heineken 0.0, its hot-selling non-alcoholic beer, with Welsh soccer legend Gareth Bale that turns a decent word pun into a rallying cry for the sober curious movement. 

There’s no need to pass on the friend gatherings and other festivities, per the spot, when there are many booze-free options available these days, specifically Heineken



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