Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
It’s hard to imagine a time when India pale ales were an exotic rarity, but if you were kicking around the East Coast in the 1980s, they actually were.
In those years, a handful of California brewers began to revive the strong, hoppy beer (named after the brews that England began exporting to its colonies in the mid-18th century), but East Coast drinkers would have to wait—specifically, until 1993. That year, Harpoon Brewery (established seven years earlier by three college friends after a sudsy romp through Europe) began making IPA at its brewery in South Boston.
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